Combined Overview All Platforms
Total Spend
$1,531.10
$850.76 Google · $680.34 Meta
Total Clicks
798
237 Google · 561 Meta
Total Impressions
44,075
15,318 Google · 28,757 Meta
Total Conversions
56
20 Google · 36 Meta leads
Conversion Breakdown By Type
191
Landing Page Views (Meta)
| Conversion Type |
Platform |
Count |
Source |
| Calls from Ads |
Google |
12 |
V3 Account |
| Form Submissions |
Google |
4 |
V3 Account |
| Call from Website |
Google |
2 |
V3 Account |
| Calls from Ads |
Google |
2 |
V2 Account |
| Leads (on_facebook) |
Meta |
36 |
Lead Campaigns |
| Purchases (offsite) |
Meta |
19 |
Conversion Campaigns |
Google Ads — V3 Account Primary
| Campaign | Spend | Clicks | Impr. | Conv. | CPA |
|---|
| Sin City | Search V3 |
$570.55 |
155 |
7,802 |
13 |
$43.89 |
| Sin City | Performance Max |
$153.62 |
52 |
3,758 |
4 |
$38.41 |
| Search | Phone Calls |
$106.48 |
24 |
0 |
1 |
$106.48 |
| Total V3 |
$830.65 |
231 |
11,560 |
18 |
$46.15 |
Google Ads — V2 Account Secondary
| Campaign | Spend | Clicks | Impr. | Conv. | CPA |
|---|
| Sin City Diabetics | Search V2 |
$20.11 |
6 |
3,758 |
2 |
$10.05 |
Meta Ads Facebook & Instagram
| Campaign | Spend | Clicks | Impr. | Results | CPR |
|---|
| SC Leads |
$189.22 |
82 |
5,614 |
22 leads |
$8.60 |
| SC Conversions |
$154.33 |
67 |
4,892 |
12 purch. |
$12.86 |
| SC | Local Traffic |
$90.78 |
212 |
8,156 |
191 LPV |
$0.43/click |
| SC Retargeting Leads |
$122.67 |
98 |
3,987 |
14 leads |
$8.76 |
| SC Retargeting Sales |
$123.34 |
102 |
6,108 |
7 purch. |
$17.62 |
| Total Meta |
$680.34 |
561 |
28,757 |
36L / 19P |
— |
Weekly Insights Analysis
Wins This Week
- 56 total conversions across all platforms — strong lead generation week for Sin City
- Meta lead campaigns averaging $8.60–$8.76 CPL — exceptional lead acquisition cost
- 19 Meta purchases at $14.46 blended CPA — strong return on ad spend
- Google V2 account is extremely efficient: 2 conversions from just $20.11 spend ($10.05 CPA)
- Local Traffic campaign driving 212 clicks at $0.43 CPC — great awareness and site traffic
Areas to Watch
- Google V3 Search campaign has highest spend ($571) and the majority of conversions (13) — 7 calls from ads, 4 form submissions, 2 website calls
- Performance Max at $154 delivered strong efficiency: 4 conversions (all calls) from just $154 spend — $38.49 CPA
- Phone Calls campaign at $106 with only 1 conversion — highest CPA on Google at $106.48, may need review
- Google V3 CPA: $46.15/conversion — calls are the dominant conversion action (12 of 18 total)
- Google V2 has low spend ($20) and minimal budget allocation but efficient with 2 conversions (calls from ads) at just $10.05 CPA